Simone Mattar works with design, performance and gastronomy, both independently and in combination, in a variety of contexts and venues, as well as in different creative platforms.
She explores gastronomic aesthetics for its expressive potential and has created the neologism “gastroperformance” in order to establish the contours of a new form of
self-expression which enacts a lively dialogue between design, gastronomy and creative expression where food is experienced as a total art form.
A gastroperformance seeks to imbue gastronomy with critical thinking by associating the act of eating to diverse mediums such as dance, music, sculpture and painting, and uses the materiality of food –its flavours, textures, shapes and colours– to distil musings on various topics. Simone Mattar has done design projects for more than 100 restaurants and food sector companies, and today she is committed to experimental projects presented or staged in museums, art galleries and other cultural venues in Brazil and around the world.
After graduating in Graphic Design from the Armando Álvares Penteado Foundation (FAAP) and studying Architecture at Mackenzie University, she worked with Andréa Rauch and Stefano Rovai, at Graphiti, in Florence, Italy, doing design for social and cultural projects. She represented Brazilian graphic arts in exhibitions in Milan. She has often served as director of the Association of Graphic Designers (ADG). She organised ADG’s Design Biennale exhibition at SESC Pompéia, and created its Technology and Design Commission.
From her experience in Italy, she gained the confidence to start her own studio, Mattar Design, in 1990. It was not long before her business took off and, with clients from several different trades, she earned wide recognition and critical acclaim from professionals and companies. Even amid success, though, her innovative mindset pushed harder and the studio began to adopt a more experimental character by carrying out projects in the service of concepts. Thus, in 2006 Mattar Design changed to LabMattar, a name that points to a new way of regarding projects as pertaining to the sphere of human actions and development.
In 2013, she was invited to join Food of War, a multidisciplinary artist collective with travelling exhibitions in several countries. She created “Fome Come” (2012),
a gastroperformance cocktail offered at the 30th São Paulo Biennale;
“Como Penso Como” (2013) a project first offered at Sesc Pompéia, São Paulo, and again in 2015 at the Electrolux House; “35 Fragments”, a gastroperformance at the Brazilian embassy in Madrid, and reprised for SP-Arte in 2016, and at Senac in 2018;
the “Pig Opera” (2018), presented at Galeria Rabieh, São Paulo, and in Bogotá’s Museum of Contemporary Art in 2019. In 2015 she joined “Clouded Lands”, an exhibition to remember the Chernobyl disaster, first held at the JustMad art fair in Madrid, then at the Arsenal Museum in Kiev, then in Berlin (2016), in Burgos, Spain (2017), and in London (2018). In 2019, she joined “White Anxiety”, an exhibition at New York’s White Box Art Space, curated by Raúl Zamudio and Juan Puentes.


Exhibitions and projects




Lo Come Lo Cura

Gastroperformance at Elvira Moreno Gallery

Bogotá – Colombia




2021

Conference

Areandina University

Valledupar - Colombia




2020

Branding and logo for the city of Salvador

Salvador – Bahia




2019

Food of War

Gastroperformance

Museo de Arte Contemporáneo de Bogotá

Bogotá, Colombia



2018

Eu Mundo. Eu Muro.

Gastroperformance

Art Soul

Museu A Casa

São Paulo, Brazil




2018

35 Fragments

Gastroperformance

SENAC Aclimação

São Paulo, Brazil




2018

The invisible hand

Gastroperformance at the exhibition “White Anxieties”

White Box Gallery

New York, US




2018

Naked Eye

Gastroperformance

Quimera Atelier

São Paulo, Brazil




2018

Insect Flesh

Gastroperformance

Zonamaco: Feria de Arte

Universidad de la Comunicación

Mexico City, Mexico




2018

Pé de verso

Gastroperformance FRU.TO

Unibes Cultural

São Paulo, Brazi




2017

Ephemeral Concrete

Edible installation

Brazilian booth at the Anuga Food Fair

Cologne, Germany



2017 

Pig Opera

Gastroperformance at SP Arte

Rabieh Gallery

São Paulo, Brazil




2017

Black Cloud

Edible installation

Food of War Artist Collective: “Clouded Lands”

Centro de Arte Contemporáneo de Caja de Burgos

Burgos, Spain




2016

Black Cloud

Edible installation

Food of War Artist Collective: “Clouded Lands”

International Peace Bureau

Berlin, Germany



2016

Black Cloud

Edible installation

Food of War Artist Collective: “Clouded Lands”

Arsenal National Art Museum

Kiev, Ukraine





2016

Soviet Roulette

Gastroperformance

Food of War Artist Collective: “Clouded Lands”

Mystetskyi Arsenal National Art Museum

Kiev, Ukraine




2016

35 Fragments

Gastroperformance

SP Arte

Bienal Ibirapuera

São Paulo, Brazil



2015

Como Penso Como

Gastroperformance

Electrolux House

São Paulo, Brazil



2015

Como Penso Como

Gastroperformance

Electrolux House

São Paulo, Brazil



2015

35 Fragments

Gastroperformance

Arco: Feria Internacional de Arte Contemporáneo

Brazilian Embassy

Madrid, Spain



2015

Black Cloud

Edible installation

Food of War Artist Collective: “Clouded Lands”

Feria de Arte JustMad

Madrid, Spain




2013

Como Penso Como

Gastroperformance

Solo exhibition

SESC Pompéia

São Paulo, Brazil




2012

Fome Come

Gastroperformance

Food design exhibition

30th Biennale

São Paulo, Brazil





2012

Food Design

Conference, workshops

Bezalel Academy of Art and Design

Jerusalem, Israel




2012

Concretist Brunch

Edible installation

Osvaldo Costa Gallery

São Paulo, Brazil



2012

Ephemeral Concrete

Edible installation

Food design installation

Luciana Caravello Gallery

Rio de Janeiro, Brazil



2010

Gelúminas

Gastroperformance

International Design Panorama: “Safety Nest”

SESC Pinheiros

São Paulo, Brazil



2009

Comedoria

Branding and logo of SESC Restaurants

São Paulo, Brazil



2009

Brazilian Design Today: Frontiers

MAM: Museu of Modern Art

São Paulo, Brazil



2008

Exhibition - SESC Restaurants

BID: Interamerican Design Biennale

Madrid, Spain



2008

Gelúminas

Gastroperformance

Food design exhibition

Mesa São Paulo, SENAC

São Paulo, Brazil




2007

Projeto Comedorias do SESC

BID: Interamerican Design Biennale

Madrid, Spain




2007

Gelúminas, Light-Eating Poetry

Gastroperformance

1st International Design Panorama: “Safety Nest”

Post office Cultural Centre

Rio de Janeiro, Brazil





2006

1st Brazilian Design Biennale

Contemporary Overview

International Design Show

SESC Pinheiros

São Paulo, Brazil




2004

Penguin

Prize for brewer’s branding

Brazil Does Design

Ibrit: Istituto Brasile Italia

Milan, Italy




2002

Designers by Designers

Prize offered by “Design Gráfico” magazine

São Paulo, Brazil




2002

Gold prize - SESC Pompéia

ADG’s Design Biennale

São Paulo, Brazil




2002

International Design Biennale

Ecodesign Section

Milan, Italy




2001

São Paulo Biennales’ 50th Anniversary

Design Wing

São Paulo, Brazil




2001

ADG’s Design Biennale 2000

Choice exhibition

São Paulo, Brazil




2000

Brazil Does Design

Galeria Società Umanitaria

Milan, Italy




1999

Barilla Design Show – Food Design

MASP: São Paulo Art Museum

São Paulo, Brazil




1998

ADG’s Graphic Design Biennale

Choice exhibition

São Paulo, Brazil




1998

Design exhibition

ICOGRADA: International Council of Graphic Designers

Punta del Este, Uruguay




1998

Design exhibition - ADG

Saint-Étienne International Design Biennale

Saint-Etienne, France




1998

International Design Biennale

Brazilian participation

Milan, Italy




1998

Icograda Congress, ADG

Punta del Este, Uruguay




1997

Brazil Does Design

Ibrit: Istituto Brasile Italia

Milan, Italy




1996

ADG’s Design Biennale

SESC Pompéia

São Paulo, Brazil




1996

3rd Graphic Design Biennale

MIS: Museum of Image and Sound

São Paulo, Brazil




1996

Brazil Does Design

Ibrit: Istituto Brasile Italia

Milan, Italy



1995

Brazil Also Does Design

Brazilian House Museum

São Paulo, Brazil



1994

ADG’s Design Biennale

SESC Pompéia

São Paulo, Brazil



1994

Computer Graphics Show

SENAC

São Paulo, Brazil



1993

1st International Image Technologies Studio

SESC Pompéia

São Paulo, Brazil



1993

Conference at Next Generation of Graphic Designers

Design Exhibition

ICOGRADA: International Council of Graphic Designers

Glasgow, Scotland



1992

ADG Expo 90–92

MIS: Museum of Image and Sound

The New Brazilian Graphic Design

São Paulo, Brazil



1985

Painting Exhibition curated by Mariano Mariotti

Piazza Santo Spirito

Florence, Italy


Awards



2008 Designers by Designers – First prize

2006 Selection of the Hannover Design Forum,

Hannover, Germany

2004 Gold Award – Graphic Design Biennale; “Empório Santa Maria”

São Paulo, Brazil

2003 Gold Award – Graphic Design Biennale; “O Gato que Ri”,

São Paulo, Brazil

2002 Gold Award – Graphic Design Biennale; “SESC Bertioga”,

São Paulo, Brazil

2002 Gold Award – Graphic Design Biennale; “Salton Talento”,

and “Salton Desejo”

São Paulo, Brazil

2000 Gold Award – Graphic Design Biennale; “SESC Bertioga”,

São Paulo, Brazil

2002 Brazil Does Design Award; “Pingüim”,

São Paulo, Brazil